Monday, October 7, 2013

Purple Purse Campaign

A well kept secret-Domestic violence doesn't discriminate. It happens to people of all races, genders, religions and income levels — likely right in your own community. Likely someone you know. Don't let them become a silent statistic.
      Did you know that domestic violence affects one in four women in their lifetime? That's more women than breast cancer, ovarian cancer and lung cancer combined. The statistics are staggering, only about half of Americans say they would know how to help a victim of domestic violence. There's no doubt that domestic violence is difficult to talk about, but with October being Domestic Violence Awareness Month, our friends at The Allstate Foundation are helping to give a voice to this issue with the Purple Purse campaign. Purple Purse,
 The Allstate Foundation's symbol for domestic violence, proudly represents a woman's way to escape the cycle of abuse by gaining financial independence. Now in its third year, The Allstate Foundation's Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need. As part of Domestic Violence Awareness Month,
The Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country.

The purses will be passed between co-workers, friends, and family, sparking important conversations along the way. For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. You can even pass a virtual purple purse by logging onto or (A Spanish-language site is available at Each time a virtual purple purse is shared or re-shared, The Allstate Foundation will make a $5 donation to YWCA.

This post was part of a sponsored campaign from Allstate  and MomSelect Facebook page


Post a Comment